NFL Rumors: Amazon Prime Video to Stream Exclusive Playoff Game During 2024 Season

Amazon Prime Video will be the exclusive home for an NFL playoff game next postseason.

Joe Flint of Wall Street Journal broke the news on Friday, two days before the Super Bowl between the Kansas City Chiefs and San Francisco 49ers.

The Chiefs notably played in the first-ever NFL playoff game exclusively featured on a streaming service (NBCUniversal's Peacock) when they took down the Miami Dolphins 26-7 in the AFC Wild Card round to begin this year's postseason run.

NBCUniversal paid at least $110 million for the exclusive rights to that game. Per Flint, they were in the mix to be the home for another postseason matchup next year, but it'll be Amazon who gets it in 2024.

Per Flint, the Chiefs-Dolphins game had 23 million viewers and "accounted for 30 percent of web traffic," making it the most streamed United States event of all time.

In 2021, Amazon paid $11 billion for 11 years of Thursday Night Football rights. This season, Amazon paid $100 million for the exclusive rights to the first-ever Black Friday game, which resulted in the Miami Dolphins beating the New York Jets 34-13.

Now Amazon is in the playoff business. The game would presumably be a wild card one, as the divisional round and conference championship games are already spoken for after the latest round of media rights deals, which run to 2033.

Of note, NBC, CBS, FOX and ESPN/ABC carry one divisional round game apiece, while CBS and FOX split conference championship duties.

If this season is to be believed, then it figures Amazon won't be getting the worst of the playoff games either. Peacock got the chance to feature a good game on paper between the defending Super Bowl champion Chiefs and a Dolphins team featuring the second-highest scoring offense in football. The game turned out to be a dud, but that didn't stop 23 million viewers from tuning in.

Of course, NFL fans who don't subscribe to Amazon will certainly be upset that they either have to pay for the service or miss out entirely to watch a playoff game next year, and it's easy to see understand those feelings.

But given the success of the Peacock playoff game, it appears having a streaming service be the exclusive host at least one playoff game per year might be here to stay.