Arizona Cardinals Release Video Renderings for 'Luxury' Experience at 2024 NFL Games
March 18, 2024
The Arizona Cardinals are putting some flash into State Farm Stadium ahead of the 2024 NFL season.
The team announced a new luxury on-field seating experience that will allow fans to see players in the tunnel and watch games from field level.
"As we look to get better and innovate and provide the best fan experience, we wanted to create some new experiences that haven't been seen in the NFL," Cardinals Chief Operating Officer Jeremy Walls said, per José M. Romero of the Arizona Republic. "To our knowledge... we are the first stadium in the world to have luxury casitas inside a stadium, you know, so literally your home in the end zone, and everyone will have their own private front porch, everybody will have their own private roof deck as well as kind of their great room inside their casita where they can host everybody."
The new features include the Casita Garden Club and Casitas seating section in the south end zone, field boxes, suites and seats that sit just beside the sidelines, tunnel suites and the visitor's tunnel experience and the Morgan Athletic Club that sits behind the north end zone.
The Casita Garden Club section will open three hours prior to kickoff and is just feet away from the home locker room. Fans will be able to have a behind-the-scenes look at the team before it prepares to hit the field.
The Casitas seating section and the field boxes will have access to the Garden Club. The Casitas section is described as "our version of beachfront property" and give fans a private front porch and rooftop deck to watch the game from.
Their will be 30 field boxes that fit four-to-six people and feature a "prime, on-field location" that is the "first of its kind in professional sports."
The sideline and end zone field seats, as well as the field suites and tunnel suites, will all have access to the Morgan Athletic Club, which will be a lounge honoring the history of the franchise. The different seating arrangements will provide on-field views and personalized watching experiences.
"What we've noticed as we studied other events and stadiums worldwide is people want things that allow them to socialize with their friends and family or customers," Walls said. per Romero. "And they wanted something that's a little different than your typical experience. And so in both of these scenarios, sitting on the field is obviously the hero here, but, but having your own luxury casita in the end zone has never been done. And then having a 1920s supper club, ... music meets football experience, is also a newer concept."
The Cardinals went 4-13 in 2023 and finished in last place in the NFC West. The franchise has the No. 4 pick in the 2024 NFL Draft and will play nine home games in 2024.