UFC 300: How Charles Oliveira Uses OnlyFans to Share His Training Methods

Charles Oliveira is days out from one of the most important fights of his career.

The former lightweight champion (34-9), widely considered one of the best fighters in the division's history, is set to take on fellow contender Arman Tsarukyan on the main card of Saturday's landmark UFC 300 event in Las Vegas. And if he wins, he could set himself up for a rematch with reigning champ Islam Makhachev.

Each day of Oliveira's training for the fight has been pivotal, and he has shared it all with his fans, not just on platforms like Instagram and X but also on his new OnlyFans channel.

"It's really wonderful to give the opportunity to my fans to make them closer to me day-by-day," the Brazilian said through his interpreter. "I'm happy to have this opportunity to bring what I do during my training to my fans who want to know what's going on."

OnlyFans is commonly associated with adult content, but Oliveira is one of a growing list of high-profile professional athletes to use the platform as a way to connect with his supporters.

It's easy to understand why.

While athletes don't make any money posting clips of their training to traditional social media channels—unless a company is sponsoring the post—fans pay to access their content on OnlyFans, and the bulk of that money lands in the athletes' pockets.

Eighty per cent of it, to be exact.

"It's really amazing that we have a platform that is not Instagram or Twitter where we can post things that we don't post in other platforms," he said. "Having OnlyFans, it helps a lot [financially]."

Those who have subscribed to Oliveira's OnlyFans account will have seen him grinding in the gym for weeks as he prepares for the tall task of defeating Tsarukyan.

The Armenian, ranked No. 4 at lightweight, will not go quietly.

At just 27, Tsarukyan is already 21-3 as a pro mixed martial artist, with 14 finishes to his credit. He has not accomplished anywhere near as much as Oliveira, who holds the records for most finishes and most submissions in UFC history, but he has proved he is dangerous in every phase of a fight.

"Maximum respect for him, but to be honest, I'm not worried about him," Oliveira said. "It's not that I'm not focusing on the fight, I'm just not focusing on my opponent. If you look at the guys he's fought, they're not even on the same level as the guys I've fought.

"I'm worried about what I can bring to the fight, not how he can affect me," he added. "I'm focused on my job, and I know what I need to do in there. I can't predict how I'm gonna win, the only thing I know is at the end of the night, my arm is going to be raised."

If Oliveira defeats Tsarukyan at UFC 300, he will be one of the front-runners for a crack at Makhachev, who he lost to in October 2022.

However, he will not be the only man awaiting that opportunity. Justin Gaethje, who takes on Max Holloway at UFC 300, will be well-positioned for a title shot in victory, while Dustin Poirier is also eyeing the champ after an impressive win over Benoît Saint Denis last month.

It's possible Oliveira could be leapfrogged by Gaethje or Poirier, but he finished them both during his title reign, which should give him a leg up when the UFC matchmakers are making their decision.

"I'm focused on the title," he said. "Our boss already told me how it works, and we already know that I'm the next one for the title."

Despite all his accomplishments, the South American didn't offer Makhachev much resistance in their first fight, suffering a submission loss in the second of five possible rounds.

While he is reluctant to look too far past Tsarukyan, he is confident he can defeat the Russian champion in a rematch.

If he can reclaim the title, it will cement his status as one of the greatest lightweights ever—perhaps even the best outright—but he does not concern himself with such things.

"I really don't focus on being the best," he said. "It's all about the phases. There's a lot of fighters who had their moment of being the best. I'm just focused on doing my best in my career right now."

There are only a few days left before UFC 300, and Oliveira will spend them fine-tuning his game plan and cutting down to the lightweight division's 156-pound limit. Any fans interested in a closer look at his final preparations can subscribe to his OnlyFans.

Of course, that applies to Tsarukyan too.

Oliveira is aware that his opponent may have subscribed to his online account in hopes of gaining an advantage in the fight, but he doesn't seem worried about that possibility.

"If he wants to subscribe and be closer to me, that's great," the former champ said with a laugh.