USA Olympic Legend Shaun White to Launch Professional Snowboarding League

Legendary snowboarder and skateboarder Shaun White is starting a professional snowboarding circuit, The Snow League, in March 2025.

"We are building this league with the athletes in mind first," he told Sportico's Eric Jackson. "That means top quality venues with the best pipes and courses, telling their stories to a wider audience on bigger platforms, drastically increasing the prize purses that they're competing for, and generally bringing them into the process to guide the sport forward for future generations."

The Snow League will launch with an inaugural event in the United States, with four overseas events to follow.

It's an exciting time for snowboard enthusiasts, with the X Games launching a team-format snowboarding league in 2026, the X Games League,

"I sensed that our sport was at a crossroads and really needed to be re-framed and presented in a way where we could stand shoulder to shoulder with other globally celebrated sports," White said. "So, it was the perfect time to realize a vision I've had for a long time, to provide a much-deserved platform for the next generation of superstars to rise and give fans new ways to immerse themselves in our sport."