Video: Brooklyn Nets Reveal New Logos; 'Set Is Evolving' for 2024-25 NBA Season
Mike Chiari@@mikechiari
Featured Columnist IVJuly 10, 2024
The Brooklyn Nets revealed several new logos Wednesday that will be used during the 2024-25 NBA season.
In a video on X, the Nets heralded that their "logo set is evolving," and they showed off four new designs:
The Nets delved further into the new logos on their website, explaining the significance of each of them and dubbing them the B-Ball, the Borough B-Ball, the Brooklyn Arch and the Nets Thread.
The B-Ball is a white basketball emblazoned with a black "B," which was the central part of the previous logo. The Nets are now utilizing it as their primary logo.
Meanwhile, the Borough B-Ball is the same as the B-Ball logo, except is has a black border that includes the words "Brooklyn Nets."
A slight change was made to a previous logo to yield the Borough B-Ball, as the old version read "Brooklyn New York" rather than "Brooklyn Nets."
The Brooklyn Arch is simply the word "Brooklyn" in the shape of the arch. It is featured on the front of the Nets' Icon Edition jerseys, and now it is an official team logo.
The newest and most unique logo is the Nets Thread, which the Nets describe as "a throughline of hoops with nods to Brooklyn's unique style and our roots in New Jersey."
It is perhaps fitting that the Nets have a new set of logos since they figure to have a new-look team on the court.
After failing to reach the playoffs last season with a 32-50 record, the Nets decided to trade away their best player this offseason, sending Mikal Bridges to the New York Knicks for a bevy of draft picks, including four unprotected first-rounders and the Milwaukee Bucks' top-four protected first-round selection in 2025.
Brooklyn likely isn't done making moves either, as Michael Scotto of HoopsHype reported that Ben Simmons, Cam Johnson, Dorian Finney-Smith, Bojan Bogdanović, Dennis Schröder and Day'Ron Sharpe are also believed to potentially be available via trade.
The Nets are clearly entering a rebuild, but with so many draft picks at their disposal, they have a chance to retool quickly and ensure their new logos are attached to winning basketball in the not-too-distant future.
