MLB's White Sox to Lower 2025 Ticket Prices By 10 Percent amid Historic Struggles

The Chicago White Sox entered Wednesday with a 29-92 record and may threaten the 1916 Philadelphia Athletics for the worst winning percentage (.235, 36-117) in MLB's modern era (1901-present).

And with the team's struggles in mind, the White Sox are lowering 2025 season-ticket prices by an average of 10 percent, per Brooks Boyer (Senior Vice President, Chief Revenue and Marketing Officer) on Wednesday.

"We understand where all the ticket prices are -- whether it's season-ticket prices, secondary market," Boyer said, per the Associated Press. "After looking at that, understanding where we are organizationally, we thought it was important that it's something that we do for our season-ticket holders who have been very loyal to us."

Chicago has been in a freefall since two straight playoff appearances in 2020-2021, going 81-81 in 2022 and 61-101 in 2023. The team entered Wednesday as winners of just two of its last 26 games, a span that includes a 20-game losing streak.

Given how poorly the team has done, the White Sox's attendance figures have taken a hit. Chicago entered Wednesday averaging 18,231 fans per game, the fourth-lowest mark in the majors and only ahead of three teams with historically low attendance figures (Tampa Bay Rays, Miami Marlins, Oakland Athletics). It's Chicago's lowest mark this century.

It's understandable why the White Sox would want to lower the season-ticket prices, both to hopefully entice fans to stay on despite the team's losing and to show an act of good faith. Ultimately, there's really nowhere to go but up at this juncture as the White Sox play out this season and hope for brighter days in the 2025 season, which begins March 27 against the Los Angeles Angels at Guaranteed Rate Field.