Video: Lions' Dan Campbell Stars in New Applebee's Commercial for 2024 NFL Season

You know the Detroit Lions have arrived when their head coach is starring in a commercial for a major restaurant chain.

Dan Campbell was front and center in a new ad for Applebee's that was released Tuesday. Playing the role of a server, Campbell emphasizes the need for secrecy as his customers place their orders.

ESPN's Adam Schefter provided a preview of another spot featuring Campbell on Thursday:

This further cements what's been a steep ascent for the 48-year-old.

When Campbell talked about biting off the kneecaps of opponents in his introductory press conference, plenty of fans may have started the clock on his eventual ouster. Would you feel comfortable entrusting your team to a coach who looked into the possibility of having a live lion on the sideline?

But Campbell has spent the last three years silencing his skeptics. He not only inspired a totally new culture within the Lions organization but also helped to build one of the NFL's most electric offenses.

For the first time in a long long time, Detroit enters a season with genuine Super Bowl aspirations after having reached the NFC title game in 2023. Campbell's appearance in the Applebee's commercial is a sign of how people outside of the Motor City are taking notice.