Video: Washington Announces World of Warcraft NIL Agreement for 2024 CFB Home Finale
Joseph Zucker@@JosephZucker
Featured Columnist IVNovember 12, 2024
The University of Washington announced an NIL partnership with the role-playing game World of Warcraft ahead of its home football finale against UCLA on Friday night.
Washington Athletics @UWAthleticsFriday night lights on Montlake...the Eclipse is coming 🌑 <br><br>Get ready for a one-of-a-kind in-stadium experience at the <a href="https://twitter.com/UW_Football?ref_src=twsrc%5Etfw">@UW_Football</a> home finale.<a href="https://twitter.com/hashtag/GoHuskies?src=hash&ref_src=twsrc%5Etfw">#GoHuskies</a> x <a href="https://twitter.com/hashtag/UWarcraft?src=hash&ref_src=twsrc%5Etfw">#UWarcraft</a> <a href="https://t.co/h0WpUnY1yn">pic.twitter.com/h0WpUnY1yn</a>
The partnership includes a custom Huskies logo that features the World of Warcraft branding:
World of Warcraft @WarcraftFrom your starting zone to the end zone 🏈 <a href="https://twitter.com/UW_Football?ref_src=twsrc%5Etfw">@UW_Football</a> is partnering with <a href="https://twitter.com/Warcraft?ref_src=twsrc%5Etfw">@Warcraft</a> for a one-of-a-kind in stadium experience.<br><br>Join us this Friday in Seattle for <a href="https://twitter.com/hashtag/UWarcraft?src=hash&ref_src=twsrc%5Etfw">#UWarcraft</a> <a href="https://t.co/JjBk5Pt4Fu">pic.twitter.com/JjBk5Pt4Fu</a>
Per Michael Ehrlich of NIL Daily, Friday's game will see World of Warcraft characters running out onto the field with the Washington players. Students will also receive shirts commemorating the occasion.
"We are thrilled to unite interactive entertainment with the sports industry to celebrate 20 incredible years of World of Warcraft delighting millions of players worldwide," Blizzard Entertainment head of marketing Monica Austin said.
"Our teams have been working together to create incredible in-person and broadcast experiences for fans, and we hope Husky Nation and World of Warcraft players alike are excited to WoW down to Washington."
Washington's hopes of returning to the College Football Playoff ended a while ago, but the team still has plenty to play for in its final two games. At 5-5, the Huskies need one more win to become bowl-eligible. Should they fall to UCLA, a losing season becomes very likely considering they finish up on the road against No. 1 Oregon on Nov. 30.
