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Video: Caitlin Clark, More Star in Nike's 1st Super Bowl Commercial in 27 Years

Paul KasabianFeatured Columnist IIFebruary 10, 2025

PHOENIX, ARIZONA - JULY 20: Caitlin Clark #22 of Team WNBA hugs A’ja Wilson #9 of Team USA after the 2024 WNBA All Star Game at Footprint Center on July 20, 2024 in Phoenix, Arizona.  (Photo by Alex Slitz/Getty Images)
Alex Slitz/Getty Images

Caitlin Clark, A'ja Wilson and Sha'Carri Richardson were among the women athletes celebrated in Nike's first Super Bowl commercial in 27 years, with rapper Doechii narrating the spot.

Nike @Nike

There's one guarantee in sport. You'll be told you can't do it. So do it anyway.<br><br>You can't win. So Win.<br><br>🎤<a href="https://twitter.com/justdoechii?ref_src=twsrc%5Etfw">@justdoechii</a> <a href="https://t.co/2zbZRXEM8Q">pic.twitter.com/2zbZRXEM8Q</a>

Here's a list of Nike athletes featured in the commercial.

  • American artistic gymnast Jordan Chiles
  • Indiana Fever guard Caitlin Clark
  • New York Liberty guard Sabrina Ionescu
  • American track and field sprinter Sha'Carri Richardson
  • Las Vegas Aces center A'ja Wilson
  • Portland Thorns FC and USWNT forward Sophia Wilson
  • USC Trojans guard JuJu Watkins
  • World No. 1 tennis player Aryna Sabalenka
  • Spain women's national football team and Barcelona F/M Alexia Putellas
Nike @Nike

SHA'CARRI RICHARDSON<br>Track Superstar <br><br>Set 2 World Records in the same day <br>Gold and silver medalist <br>One of the fastest women on earth <a href="https://t.co/kqJVnitMn2">pic.twitter.com/kqJVnitMn2</a>

Nike @Nike

ALEXIA PUTELLAS<br>Queen of the Pitch <br><br>8 Spanish league championships in 11 years <br>1st Spanish-born footballer to win highest award in football, twice <br>Best in the world... with a cup to prove it <a href="https://t.co/sEyPGMW3eF">pic.twitter.com/sEyPGMW3eF</a>

Nike @Nike

JORDAN CHILES<br>Superstar Gymnast &amp; THAT GIRL <br><br>Back to back Gold Medalist <br>Scored a perfect 10 10x in her career <br>9X ALL-AMERICAN <a href="https://t.co/gnoAEkgpXn">pic.twitter.com/gnoAEkgpXn</a>

Nike @Nike

SOPHIA SMITH<br>Soccer Sensation <br><br>Youngest athlete in NWSL history to win MVP <br>1st teenager drafted in NWSL history <br>Youngest NWSL athlete with 50+ goal contributions <a href="https://t.co/ebHgEwqt8m">pic.twitter.com/ebHgEwqt8m</a>

Nike @Nike

JUJU WATKINS<br>Hoops Phenom <br><br>Fastest woman hooper to score 1,000 points <br>Dropped 51 points to set the UCS single-game scoring record <br>Set the USC record for most 30+ point games in a season <a href="https://t.co/syCFE1nVPn">pic.twitter.com/syCFE1nVPn</a>

Many fans and analysts loved the commercial.

Sarah Spain @SarahSpain

THAT.<br>NIKE.<br>AD.<br>WAS.<br>AWESOME.<br><br>Oh my god

whitney medworth @its_whitney

nike women's sports ad narrated by doechii oh my god this is so good <a href="https://t.co/wSo69zNA3l">pic.twitter.com/wSo69zNA3l</a>

Sarah Spain @SarahSpain

THAT.<br>NIKE.<br>AD.<br>WAS.<br>AWESOME.<br><br>Oh my god

Jack Appleby @jappleby

Anddd Nike's Super Bowl ad is badass.<br><br>Women power + Led Zeppelin? I'm fired up.<a href="https://t.co/EmHLDYCglG">pic.twitter.com/EmHLDYCglG</a>

Sir B. Terrell @itsBTerrell

Thank you for saving the day, Nike. FINALLY!!! <br><br>Best commercial of the night so far. <a href="https://t.co/DirH59hpu8">pic.twitter.com/DirH59hpu8</a>

Bri Lewerke @brilewerke

The Super Bowl really had a Nike commercial dedicated entirely to WOMEN'S SPORTS, y'all. <br><br>We prayed for times like this 🥲

Nicole Auerbach @NicoleAuerbach

This Nike commercial is so, so good.

Kevín @KevOnStage

Nike gone give you a good commercial every time.

Callie Fin @CallieJLaw

That Nike ad is the Superbowl's best commercial so far, and also happened to feature a perfect mantra for women in sports. <br><br>"You can't win. So win." <br><br>Exactly!

stan verrett @stanverrett

That Nike "you can't win, so win" commercial was phenomenal. Serious star power throughout that spot.

whitney medworth @its_whitney

this nike campaign is so good <a href="https://t.co/hpWkLLy0w3">pic.twitter.com/hpWkLLy0w3</a>

The Nike ad is part of the new "So Win" brand anthem, which it defines as a "celebration of the power of sport — harnessing Nike's iconic roster to encourage all athletes to block out the noise, dig in and let their hard work speak for itself."